The Program

Heel Star is HEEL’s online consumer loyalty program, with rewards for all individuals that register to loyalty program as HEEL Happy, Lover, and Star member. Let’s get to know each other. The more you spend, the more rewards you’ll receive. Because of each level you reach in this membership – Happy, Lover, Star– offers all new perks and prizes.

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Become a member

The HEEL Loyalty Program has three tiers – Happy, Lover and Star. For the year in which you enrol in the Program, Tiers are based on your calendar year spend on qualifying products, commencing with the first date after your enrolment on which you make a qualifying purchase using your Program membership identification number, and ending on December 31 of that calendar year.

FAQ

Question WHAT IS HEEL STAR?
AnswerHeel Star is HEEL’s online consumer loyalty program, with rewards for all individuals that register to loyalty program as HEEL happy, Lover, and Star member.
Question HOW DO I JOIN THE PROGRAM?
AnswerYou can join the Program by signing up at https://heelshop.gr/become-a-heel-star . You will need to provide your personal details. If you haven’t shopped before from our eshop, you will need to sign up to our eshop here https://heelshop.gr/my-account/ using the same email address you’ve used to register to the HEEL Membership. In order to access certain Program benefits and rewards, you will also need to provide us with your birthday. Every time you need to make purchase you must be logged in to our eshop in order to gain access to your membership discounts.

When you sign-up to become a member of the Program, you will receive Heel’s marketing emails containing member-only benefits and offers (including a complimentary birthday gift). If you do not wish to receive these Heel’s marketing emails, you can manage your email preferences online or unsubscribe using the link at the bottom of each HEEL’s marketing emails. If you opt out of receiving Heel’s marketing emails, you will continue to receive Heel’s transactional emails. These are sent a few times a year to notify you of your loyalty membership changes. If you decide to opt-out of the Heel’s Program, you will no longer Heel’s transactional emails.

Question WHO IS ELIGIBLE TO JOIN THE PROGRAM?
AnswerThe Program is available to individuals at least 18 years or older who provide and maintain a valid email address. No purchase is necessary to join the Program. The Program may not be used for any business or commercial purpose.
Question HOW DOES THE PROGRAM WORK?
AnswerThe HEEL Loyalty Program has three tiers – Happy, Lover and Star. For the year in which you enrol in the Program, Tiers are based on your calendar year spend on qualifying products, commencing with the first date after your enrolment on which you make a qualifying purchase using your program membership email and ending on December 31 of that calendar year.

Upon registration, tiers are based on calendar month spend. Your status in a particular tier is good for a whole calendar year (Jan. 1 to Dec. 31) in which you qualify for that tier. You’ll need only to spend enough on eligible purchases to qualify for that tier each year. For example, if you qualify for Tier 2, Lover, during your first month, you’ll maintain your status the whole calendar year. The more you purchase every month, the more covetable privileges you earn and the higher you climb in our three elite tiers. In order to maintain continuously your status for the next calendar year (Jan. 1 to Dec. 31) you will need to to spend enough on eligible purchases the last 90 days to qualify for that tier and for the next year. But, if you spend less than €500 for Tier 2 or €700 for Tier 3 on qualifying purchases during the last 90 days of that calendar year , you’ll drop back down to Tier 1, Happy status in January and start over again.

Eligible purchases include priced merchandise and do not include purchases that contain only Gift Cards, discounts, donations, shipping and delivery charges, and/or other excluded charges specified by us from time-to-time and certain charitable products where funds are donated to charitable organisations.

Each year on January 1, your HEEL Membership Tier will recalculated based on your spendings.

Question HOW DO I REDEEM MY GIFTS & BENEFITS ONLINE?
AnswerTo redeem your benefits and Gifts online, you must be enrolled in HEEL’s online consumer loyalty program and signed into your online account at heelshop.gr at the time you redeem.

By signing in to your account you unlock your discounts based on your Membership Tier. You will also find any extra perks & gifts cards rewarded to you. Rewards & Gift Cards can only be redeemed when making a qualifying purchase at heelshop.gr.

We reserve the right to make certain rewards or offers redeemable only in-store or online depending on the offering.

Question HOW DO I REDEEM MY GIFTS & BENEFITS IN-STORE?
AnswerTo redeem your benefits and/or Gifts Cards in a HEEL operated store in the Greece, you must be enrolled in HEEL’s online consumer loyalty program and provide your name & your registered email address at the cashier.  Discounts & Gifts can’t exchange them for cash.

We reserve the right to make certain rewards or offers redeemable only in-store or online depending on the offering.

Question WHAT KINDS OF PURCHASES DON’T QUALIFY FOR HEEL’s LOYALTY PROGRAM
AnswerMembers will not receive discounts or benefits from :

* Gift cards
* Certain limited edition products
* Shipping charges
* Delivery charges
* Other exclusions as specified by HEEL from time to time

Question WHAT ARE THE MEMBERS TIERS & BENEFITS?
AnswerEach member tier has its own list of benefits.

HEEL Happy 
Member
Upon your registration with the program

1. 15% off your next purchase.
2. Exclusive special season offers

HEEL Lover
Member
When you spend from €500 within a calendar year

1. -10% in all of our products
2. Exclusive special season offers
3. Happy Birthday exclusive Special Gift!

HEEL Star 
Member
When you spend from €700 within a calendar year

1. -15% in all of our products
2. Exclusive special season offers
3. Early Access to New Collections and Collaborations
4. Happy Birthday exclusive Special Gift!

Question I AM AN EXISTING HEEL STAR MEMBER, WHAT HAPPENS TO MY MEMBERSHIP?
AnswerAll existing HEEL Star members prior to the new HEEL consumer’s Loyalty Program here t https://heelshop.gr/become-a-heel-star . , will automatically be upgraded to the HEEL Star 
Member Tier (as seen below). In order for this to happen, existing HEEL Star members MUST register for the program and provide the necessary details.

HEEL Star 
Member
When you spend from €700 within a calendar year

1. -15% in all of our products
2. Exclusive special season offers
3. Early Access to New Collections and Collaborations
4. Happy Birthday exclusive Special Gift!

Registration Form